Some things are discounted, or you buy in bulk...it pays to read the small print...the bulk pack is very often more expensive than buying several smaller ones...that Gourmet Pizza is half price...but the half price only applies to one sort...and the pizzas on the shelf there are a different one...and still full price at the checkout...the shelf sticker says a roast is discounted...but you look on the label, and it is still full price... bacon is half price...but the brand sitting on the shelf is different one...this cannot all be an accident...this is theft right?...what do you think?